At a pre-launch event for the 2019 China-New Zealand Year of Tourism in Auckland on 12 October 2018, the Consul General of China to New Zealand, Madame Xu Erwen outlined the opportunities and hopes for the year ahead.
When President Xi Jinping visited New Zealand in 2014, he stated that New Zealand is indeed 100% Pure. Not only this, it's also the most talked about destination for Chinese tourists today. In 2017, when Premier Li Keqiang also enjoyed New Zealand, he announced the 2019 China-New Zealand Year of Tourism. Tourism has been a very important bridge for mutual understanding and exchange for China and New Zealand alike. In recent years, this robust exchange has only grown stronger in time for the Year of Tourism.
New Zealand's natural beauty, picturesque scenery, pleasant climate, and friendly people makes for a choice destination with Chinese visitors. Now, China has become New Zealand's second largest source of tourists. Following an increase in air capacity, the number of flights between China and New Zealand has only increased with fast-growing numbers of Chinese visiting New Zealand.
As China's population enjoys greater opportunities, the average Chinese traveller has changed from simply shopping and sightseeing to high-quality services.
The importance of tourism to New Zealand's economy also creates fantastic opportunities for tourists and tourism providers alike. Many Chinese investors are looking to partner and cooperate with New Zealand friends and are very interested in New Zealand's tourism industry.
This exchange isn't one-way, however, and China welcomes New Zealand friends with open-arms to see China's own natural beauty and richness of culture.
Madame Xu Erwen has a sincere hope both countries will grasp the opportunity of the 2019 China-New Zealand Year of Tourism to achieve win-win results and build a brighter future for both countries.