New Zealand Story commissioned a comprehensive country perception research study in China. The insights are now available free of charge from New Zealand Story's website(external link).
The research reveals how Chinese consumers and buyers from Shanghai to Beijing view New Zealand.
If you’re thinking of marketing to China then you are likely to find this research of use.
It contains existing perceptions Chinese have of New Zealand as well as information on how to conduct business effectively in China.
New Zealand Story has a range of tools and resources to help kiwi businesses share their New Zealand story on the world stage.