Tiaki - Care for New Zealand was recently launched by New Zealand's tourism industry. Did you know that Chinese versions of the Tiaki Promise collateral are available for download for New Zealand's tourism organisations?
What does Tiaki mean?
Tiaki means to care for people and place. New Zealanders have a special connection to the land, and want to help visitors travel safely and conscientiously. The Tiaki Promise has a set of guiding principles for visitors to follow, showing them how to contribute to preserving and protecting our land.
Who created the Tiaki Promise?
Seven private and public sector organisations came together to create the Tiaki Promise: Tourism New Zealand, Air New Zealand, the Department of Conservation, Tourism Industry Aotearoa, Local Government New Zealand, New Zealand Māori Tourism and Tourism Holdings Ltd.
Tiaki Promise collateral
A range of Tiaki Promise materials are available free of charge in Tourism New Zealand's Visual Library(external link). The resources are currently available in English, Te Reo Māori, German and Chinese, and will be available in more languages soon.
To obtain Chinese resources, you will need to download the entire pack of Tiaki Assets (available from the official Tiaki Promise website(external link)) of which the Chinese versions are included.