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11 Mar 2020, 15:23:28 (21 days ago)
Introduction to The Construction Industry
Many construction businesses are struggling currently; due partly to the changing economic climate, but also towards the countries recession.
The nations inhabitants is ballooning however houses are certainly not being built to house the population adequately.
With growing population comes the advantages of facilities (schools, libraries, businesses) furthermore which are not being build fast enough.
The problem lies with the funding; because many clients are being careful with their money it is not being spent on funds projects.
The big construction firms are therefore struggling due to big tasks being put on hold or terminated (which
costing millions of pounds each is a big
loss) which is then cascading down down to the smaller
construction firms, electricians, builders, plumbers etc .
The large businesses have financial reserves that they can pull on, or can cost cut in order to ease cash flow up; however the smaller companies (or freelancers) are most
difficult hit as they may rely on the particular feed of work.
Marketing Within the Construction Industry
Construction companies historically do not really market themselves (as a
general rule) but do in the past rely on word of mouth or on recommendations
from friends in the trade.
The necessity therefore needs to be on construction businesses being more proactive
and actually hunting down work. This is a change from
years eliminated by when work did was once plentiful and
business was booming construction companies had the freedom to pick
and choose. However since work had dried up, it is a situation of taking what
they can get. One other thing that makes things harder
is that during the boom years of the 2000's many new
construction companies started up and quickly grew, now factors are hard many are
now competing on the existing projects that are left so competition is high.
Construction businesses are great at construction however, not very good at
construction marketing; most have not done marketing
in the past and don't really understand how it works.
Many building companies do not have websites or performed any marketing
historically - since the industry has been busy, word of mouth continues to be used.
Marketing Options For Construction Businesses
All construction firms are different (architects, builders,
M&E etc) but there are marketing options that each can use.
As the industry is deep within recession, all construction companies have to
'shout' in order to pick up new business.
Yelling would be done through marketing : by being seen an heard will mean they will pick up contracts and building projects.
Websites For Construction Companies
First and foremost, all construction businesses might benefit from having a website.
This gives a 'virtual' presence and a chance for customers to
find out more without the need of a phone call or visit.
As we are now in an electronic world, the construction industry as a whole needs to modernise and get on board.
PR for Construction Companies
Another good marketing tool for construction firms to do first
of all, would be to talk to construction experienced PR agencies that may well be
able to help them with industry exposure.
PR is about generating exposure and by talking to an industry experienced PR agency
design firms should be able to stand out in the audience and get more sales enquiries.
The type of marketing that construction firms would require would depend on the sector that
they are associated with. PR has been generally known to be efficient
for most industries however within the construction sector; there are other forms that
may be more suited.
Telemarketing For Construction Businesses
Construction companies may well benefit from making use of telemarketing as a
way to generate new product sales leads; this is generally acclaimed to
become a fairly quick form of marketing in generating new sales enquiries.
Even though it may be expensive in the short term, in the long term it will prove worth
while. Telemarketing is an extremely pro active form of
marketing and therefore would certainly boost new enquiries for the short term.
The Need For Construction Marketing
There are numerous different forms of marketing on offer,
each one does it's job effectively; however it will be wise to talk to a specialist marketing company that knows the construction industry in order to find the right one
for your construction business.
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