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What does your law firm logo suggest to your potential clients?
You only have one chance to make a first impression. Upon meeting a new or prospective client and exchanging
business cards, the client will get an impression of your firm based on the law firm logo alone.
So, what does your logo say about your LED lighting is truly the next generation technology
which features numerous benefits to not only consumers for Home LED Lighting, but businesses alike,
with LED Downlighting products and LED Tubes which can replace out-dated, buzzing fluorescent lighting.
LED lighting offers such benefits as a higher energy efficiency than CFLs and fluorescents, lower power consumption, lower maintenance costs, longer lifetime
(50,000 hours compared to less than 10,000), durability and brighter light
output than conventional fluorescent lighting. LED lighting is
slowly filling the Home Lighting and Business Lighting market place with
such innovative products as LED T5 and LED T8 Tubes, Flexible LED Lighting, and LED Down Lighting.
Fluorescent lighting contains toxic materials such as mercury which is harmful to
environment and human body. Did you know that if you drop or break a fluorescent bulb you must leave the room for 4 hours, due to the
toxic materials floating in the air, which could cause respiratory damage, or Asthma in the long run for workers who
have to deal with these fixtures daily. For workers and personnel who
replace fluorescent tubes at work such as electricians are the most impressed by LED tubes, since they are not only easier to install,
requiring no ballast, but they are worry-free, as they can last
upwards of 10 years, on for 24 hours a day, and do not contain any toxic materials like mercury dust that fluorescents do.
For quick installation, LED tube lighting can be placed and installed directly into existing fluorescent T5 and T8 sized sockets, you only need to remove the ballast,
plug the LED bulbs in, and you're done! Contrary to popular belief, LEDs are very easy to install in this
day and age, and the bulk of LED products
are now "plug-and-play" while still offering a slick look with unmatched energy savings.
Although fluorescent lighting is more energy efficient than incandescent lighting, it is still an energy wasting monster when compared with LED lighting.
For businesses who have a large electric bill, switching to LEDs
could cut your energy bill in half, while still keeping all of the brightness, and no fluorescent flickering!
Even with the most advanced state of the art CFLs, fluorescent lighting accounts for a high
percentage in existing lighting all over the world, switching
from fluorescent lighting into LED lighting can greatly reduce the global lighting power consumption and greenhouse gas emissions.
Now let's do some detailed analysis to compare LED and fluorescent lighting, and there is no doubt that LED will defeat fluorescent lighting.
First of all, LED lighting is more energy efficient than fluorescent lighting due to the high efficacy of LEDs.
LEDs for interior lighting have already broken the efficacy record
of 100 lumen per watt, while fluorescent lighting only has an efficacy
of around 60 lumen per watt. LED has a power
factor of 0.9, which means most of the power is converted into light,
but when fluorescent lighting works, a huge amount
of power is converted into heat which will be dispersed finally.
LED lighting consumes only 30% energy as fluorescent lighting to
deliver the same lumen output.
Secondly, Flexible LED lighting has a much longer lifetime than fluorescent lighting since LED lighting is solid state lighting which more stable and reliable.
LEDs can last over 50,000 hours which means 17 years under normal use.
Whereas fluorescent lighting only has a lifetime of around 5,000 hours,
which means you have to replace them as often. Using LED lighting can greatly save your
expenses which are used to buy new light bulbs and pay
for the labor.
In addition, the light quality of LED down lighting is much better than that of fluorescent lighting.
Fluorescent lighting is always flickering when start up, while LED lighting
is quick to start up without any flickering. We all know and have seen or live with flickering fluorescent tubes on a daily basis.
They've actually been proven to cause headaches, due to the micro-pulse wavelength they emit.
Using LEDs can reduce workplace strain, headaches, and increase efficiency,
with workers at top performance, minus the migraines from CFLs!
When on for hours a day, for a long period of time, fluorescent lighting may have some hot spots due to heat it generates, which does not happen to LED lighting.
These hotspots cause the rest of the light to become dimmer, and quickly results in a dead CFL tube,
a perfect reason to switch to LED T8 Tubes or T5 tubes, depending on the socket size.
Fluorescent lighting / CFL pigtails can cause eyestrain, but LED lighting does not
as a result of its uniform and unparalleled balanced light output, and does
not flicker or emit a low pitched humming like
the earlier fluorescent technology. Today,
Flexible LED Lighting, Home LEDs, and Downlighs / LED Tubes are more
eco-friendly than ever, beating fluorescent lighting by upwards of 500% - Translation: Savings on your energy bill for both your home and office lighting
fixtures. And of course, Fluorescent lighting contains toxic materials such
as mercury which can cause air pollution if
broken, and when thrown out and can cause permanent damage to the
lungs and throat / skin if contact is frequent, or daily.
In contrast, LED lighting is solid state lighting which
does not contain any filaments that could break (like
incandescent) or hazardous materials like CFLs. Someone may say that the upfront costs of LED lighting is too high, due
to the technology used to achieve such a high lumens per watt (efficacy) rating,
it is true. However, think about the long term energy savings,
and savings you will get from not needing to replace the lights, for up to 5 or 10 times as long, depending if the
light replaced was incandescent or fluorescent.
Either way, the more high energy halogen, incandescent,
or fluorescent lights you replace, the more money you will save
every month. Some towns and states even have a tax-rebate / government program that pays you
/ reimburses you for energy saving LED bulbs. Check with your local town, half the
bill could be on them due to recent energy grants and programs setup by President Obama in early 2010.
Over the full life of the LED fixture / tube or bulb, the money
saved by using LED lighting will be enormous? Why's that?
When factoring in the true price of lighting, you must include all 3 variables:
Upfront costs, maintenance costs, and a maintenance main to routinely replace
your lights.. that is of course, if you aren't
In my opinion, LED lighting will replace fluorescent
lighting since it meets the requirements of sustainable development, incandescent lighting, due
to energy savings and durability, and halogen lighting due to the heat, safety factor, and of course energy usage!
Replace your money hungry lights at the home, office, hotel, casino, college, dorm,
or even your RV to save battery power! Go green and truly be eco-friendly with LED
lighting, and don't forget to PROPERLY dispose of CFL lights in a sealed garbage bag (or two, or your garbage
Your law firm logo represents your law firm to the outside world.
Every seemingly insignificant aspect of it makes an impression on the client.
Font. Color scheme. Name arrangement. Text size. Spacing.
Inclusion of a scale or gavel image.
Looking at your business card and firm logo, your client gets an impression. Your client forms an idea in his or
her head of what your firm stands for. Is your logo modern or traditional?
Does it make you look frugal and indifferent, like you made the logo yourself in Microsoft Word or does it look like
you value your reputation and appearance, and
had a professional designer create the logo?
Before approaching a logo designer or creating the logo yourself,
there are some very important steps you can take to get a clear picture of what the logo should entail
and how it should represent your law firm.
Tip 1: Look at your competitors
You don't want your law firm to look like the other
law firms in your practice area and location, lest
your firm be unmemorable to the client. The last thing you want to do is confuse the client with what sets your firm apart
from everyone else. See what you like about their logos.
Make notes. Try and gauge how their logos make you perceive their law
firms. Do their logos make the firms appear professional
or do they seem like the firms are unremarkable? Think about what
you like and don't like about these firm logos when deciding on how your own logo
is going to look.
Tip 2: Modern or traditional? Decide on a theme
Do you want your logo to be modern or traditional?
These are the two main theme options for law firm logos.
This usually means the difference between serif and sans-serif
font. What does that mean? Open Microsoft Word or Google
Docs. Type your law firm name in Times New Roman, Georgia, or Garamond font.
Then, type your firm name again in either Arial or Helvetica.
The first three fonts are considered serif fonts because you can see they have little lines on the bottom and sides of letters like A, B, and C.
The sans-serif fonts do not have these lines. Serif fonts are associated with newspapers, considered more traditional fonts.
Sans-serif fonts are associated with Internet content and are considered modern. Do you want your law firm to have the appearance of a traditional, storied practice or do you want it to appear sleek,
adaptive, and modern? The choice is yours.
Tip 3: Choose a Font
Now that we've decided whether to go serif or sans-serif, we need to choose which font
is going to represent the firm. First thing's first, it should be noted that you should NOT use a commonly used
font. Arial, Helvetica, Times New Roman. People see these fonts every day.
Whether they recognize them immediately as Arial, Helvetica, or Times New Roman, people know these fonts.
They see Times New Roman while reading the newspaper. They see
Helvetica when getting on the subway. They see Arial
while reading websites. These fonts do not make an impression anymore.
There are many sites where you can download fonts for free.
Google has a directory of free fonts, most of which you're guaranteed to not have come across.
Take a look around. Use the Google Font tool to test out
your law firm name in different fonts and compare them side by side.
One last tip on choosing a font: Don't be indecisive. While
two or three fonts may look similar to you, your clients will never
know the difference when you choose a font for your law firm logo.
They will never know that it was down to three similar fonts.
The client will likely not be influenced any differently by similar
looking fonts. You may want to ask someone else for their opinion on two or three fonts, but make a choice and
stick with it.
Tip 4: Choose your colors
Online you can find many color wheel tools useful to help web
designers choose color schemes. Click on a primary color and they will suggest
complementary colors. Just make sure that you use a color selection helping tool.
Otherwise, you may end up picking two colors that just don't work together.
When picking colors try avoiding those of a law firm in your practice area and region. You want to make sure you stand
apart in the mind of the client. If you think every
color combination has been taken by the firms in your region, just ensure that your logo look different to distinguish you from your competitors.
Tip 5: Images or No Images?
Often a law firm logo entails an arrangement
of the names of the partners. Sometimes it's an abbreviation of those names.
Other times, the logo includes a tried and
true symbol of the legal profession - the scales of justice - or a gavel - alongside the
Generally, I hate the scales of justice and gavel.
They've been played out. They're overdone. They're sickening.
If you are going to include an image alongside your partner names, why not include a memorable image that represents your law firm, conveys
professionalism, and also originality? You can do this
by including an image, if you so choose,
of the initials of the firm partners' names. If the firm
is Crane, Poole, and Schmidt, you could have a small CPS initialed
logo. This is a more modern element to law firm logos,
differentiates the firm, and also looks professional.
So, if you are going to include an image, consider
shelving the gavel and scales for something a bit more contemporary and unique.
With all of these tips in mind, you're ahead of the game.
Whether you decide to make a logo yourself or approach logo designers,
you know what you want your logo to convey. You know the message you want your clients to
receive. You know how your competitors look and how you're going to look different.
Now, you can clearly envision what your logo is going to look like without having to get wildly different designs
from a designer that won't be useful for your firm.
If you are proficient at Photoshop, I would suggest
taking a shot at creating a logo yourself. If not, maybe you should consider hiring a logo designer.
In this crowdsourcing era of Internet technology, logo designs can be incredibly inexpensive.
There are many sites now like 99designs.com where you can crowdsource your logo design, having up to several hundred design mock-ups sent to you by freelance designers, with you choosing and paying for your
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Last modified: 31 July 2018