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    You only have one chance to make a first impression. Upon meeting a new or prospective client and exchanging business cards, the client
    will get an impression of your firm based on the
    law firm logo alone.

    So, what does your logo say about your firm?

    Your law firm logo represents your law firm to the outside world.

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    Spacing. Inclusion of a scale or gavel image.

    Looking at your business card and firm logo, your client gets an impression. Your client forms an idea
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    Tip 1: Look at your competitors

    You don't want your law firm to look like the other
    law firms in your practice area and location, lest your firm be unmemorable to the client.
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    Think about what you like and don't like about these firm
    logos when deciding on how your own logo is going to look.

    Tip 2: Modern or traditional? Decide on a theme

    Do you want your logo to be modern or traditional?

    These are the two main theme options for law firm logos. This usually means the difference between serif and sans-serif font.

    What does that mean? Open Microsoft Word or Google Docs. Type your law firm name in Times New Roman, Georgia, or Garamond font.

    Then, type your firm name again in either Arial or Helvetica.
    The first three fonts are considered serif fonts
    because you can see they have little lines on the bottom and sides
    of letters like A, B, and C. The sans-serif fonts do not have these lines.
    Serif fonts are associated with newspapers, considered more traditional
    fonts. Sans-serif fonts are associated with
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    Tip 3: Choose a Font

    Now that we've decided whether to go serif or sans-serif,
    we need to choose which font is going to represent the firm.
    First thing's first, it should be noted that you should NOT
    use a commonly used font. Arial, Helvetica,
    Times New Roman. People see these fonts every day.

    Whether they recognize them immediately as Arial, Helvetica, or Times New Roman, people know these fonts.
    They see Times New Roman while reading the newspaper.

    They see Helvetica when getting on the subway. They see Arial
    while reading websites. These fonts do not make an impression anymore.

    There are many sites where you can download fonts for free.
    Google has a directory of free fonts, most of which you're guaranteed
    to not have come across. Take a look around. Use the
    Google Font tool to test out your law firm name in different fonts and compare
    them side by side.

    One last tip on choosing a font: Don't be indecisive. While two or
    three fonts may look similar to you, your clients will never know the difference when you choose a font for your law firm logo.
    They will never know that it was down to three similar fonts.
    The client will likely not be influenced any differently by similar looking fonts.

    You may want to ask someone else for their opinion on two or three fonts, but make a choice
    and stick with it.

    Tip 4: Choose your colors

    Online you can find many color wheel tools useful to help web designers choose color schemes.
    Click on a primary color and they will suggest complementary colors.
    Just make sure that you use a color selection helping tool.
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    When picking colors try avoiding those of a law firm in your practice area and region.
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    If you think every color combination has been taken by the firms
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    from your competitors.

    Tip 5: Images or No Images?

    Often a law firm logo entails an arrangement of the names of the partners.

    Sometimes it's an abbreviation of those names. Other times, the logo
    includes a tried and true symbol of the legal profession -
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    Generally, I hate the scales of justice and gavel.
    They've been played out. They're overdone. They're sickening.
    They're unimaginative.

    If you are going to include an image alongside your partner
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    the firm, and also looks professional. So, if you are going to include an image, consider shelving the gavel and scales for something a bit more contemporary and


    With all of these tips in mind, you're ahead of the game.
    Whether you decide to make a logo yourself or approach logo designers,
    you know what you want your logo to convey. You know the message you
    want your clients to receive. You know how your competitors look and how you're going to look different.
    Now, you can clearly envision what your logo is going to look like without having to get wildly different designs from a designer
    that won't be useful for your firm.

    If you are proficient at Photoshop, I would suggest
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