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11 Mar 2020, 11:33:38 (27 days ago)
Summary of The Construction Industry
Many construction businesses are struggling currently; due partially to the changing
economic climate, but also towards the countries recession.
The nations populace is ballooning however
houses aren't being built to house the population sufficiently.
With growing population comes the advantages of facilities (schools, libraries, businesses) furthermore which are
not being build quick enough.
The problem lies with the funding; because many clients are being careful with their money it is not being spent
on capital projects. The big construction firms are usually therefore struggling due to big tasks being put on hold
or canceled (which costing millions of pounds each is a big loss) which
is then cascading down to the smaller construction firms, electricians, builders, plumbers etc .
The large companies have financial reserves that they can pull
on, or can cost cut in order to ease cash flow up; however the smaller sized companies (or freelancers) are hardest
hit as they may rely on the particular feed of work.
Marketing Within the Construction Industry
Construction companies historically do not really market themselves (as a general rule) but
do historically rely on word of mouth or on suggestions from friends in the trade.
The necessity therefore needs to be on construction companies being more proactive and actually seeking out work.
This is a change from years gone by when work did was once plentiful and business was flourishing construction companies had the independence to pick
and choose. However as work had dried up, it is a case of taking what they can get.
Another thing that makes things harder is the fact that
during the boom years of the 2000's many new construction companies started up and quickly grew, now items are hard many are now competing on the existing projects that are remaining so competition is high.
Construction businesses are great at construction but not very
good at construction marketing; many have not done marketing in the past and don't really understand how it works.
Many structure companies do not have websites or performed any marketing historically - as
the industry has been busy, word of mouth has been used.
Marketing Options For Construction Businesses
All construction firms are different (architects, builders, M&E etc) but
there are marketing options that each can utilise.
As the industry is deep in recession, all construction companies need to 'shout' in order
to pick up new business. Shouting would be done through marketing -- by being seen an heard means they will pick
up contracts and building projects.
Websites For Construction Companies
First and foremost, all construction businesses might benefit from having a
website. This gives the 'virtual' presence and a
chance for customers to find out more without the need of a
phone call or visit.
As we are now in an electronic world, the construction industry in general needs to modernise
and get on board.
PR for Construction Companies
Another good marketing tool for construction firms to do
first of all, would be to talk to construction experienced PAGE RANK agencies that may well be able to assist
them with industry exposure.
PR is focused on generating exposure and by talking to the industry experienced PR
agency building firms should be able to stand out
in the audience and get more sales enquiries.
The kind of marketing that construction firms would need would depend
on the sector that they are involved in. PR has been generally known to be efficient for most
industries however within the design sector; there are other forms that may be more suited.
Telemarketing For Construction Businesses
Construction companies may well benefit from using telemarketing as a way to generate new
sales leads; this is generally acclaimed to be a fairly
quick form of marketing in generating new sales enquiries.
Even though it may be expensive in the short term, in the
long term it will prove worth while. Telemarketing is a very pro active form of marketing and
as a result would certainly boost new enquiries for the short term.
The Need For Construction Marketing
There are numerous various forms of marketing on offer, each one will it's job effectively; however it would be wise to
talk to a specialist marketing corporation that knows the construction sector in order to find the right
one for your construction business.
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