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    What does your law firm logo suggest to your potential clients?

    You only have one chance to make a first impression. Upon meeting a new or prospective
    client and exchanging business cards, the client will get an impression of
    your firm based on the law firm logo alone.

    So, what does your logo say about your LED lighting is truly the next generation technology which features numerous benefits
    to not only consumers for Home LED Lighting, but
    businesses alike, with LED Downlighting products and LED Tubes which can replace out-dated, buzzing
    fluorescent lighting. LED lighting offers such benefits as a higher energy efficiency than CFLs and fluorescents, lower power consumption, lower maintenance
    costs, longer lifetime (50,000 hours compared to
    less than 10,000), durability and brighter light output than conventional fluorescent
    lighting. LED lighting is slowly filling the Home Lighting and Business Lighting market place with such innovative products as LED T5
    and LED T8 Tubes, Flexible LED Lighting, and LED
    Down Lighting.

    Fluorescent lighting contains toxic materials such as mercury which is harmful to environment and human body.
    Did you know that if you drop or break a fluorescent bulb
    you must leave the room for 4 hours, due to the toxic materials floating in the air,
    which could cause respiratory damage, or Asthma in the long run for workers who have to
    deal with these fixtures daily. For workers and personnel who replace
    fluorescent tubes at work such as electricians are the most impressed by LED tubes, since they are
    not only easier to install, requiring no ballast, but they are worry-free, as they can last upwards of 10
    years, on for 24 hours a day, and do not contain any toxic materials
    like mercury dust that fluorescents do. For quick installation, LED
    tube lighting can be placed and installed directly into existing fluorescent T5 and
    T8 sized sockets, you only need to remove the ballast, plug the LED bulbs in, and you're done!
    Contrary to popular belief, LEDs are very easy to install in this day and age, and the bulk of LED
    products are now "plug-and-play" while still offering a slick look with unmatched
    energy savings.

    Although fluorescent lighting is more energy efficient
    than incandescent lighting, it is still an energy wasting monster
    when compared with LED lighting. For businesses who have a large electric bill, switching to LEDs
    could cut your energy bill in half, while still keeping all of the brightness, and no fluorescent flickering!
    Even with the most advanced state of the art
    CFLs, fluorescent lighting accounts for a high percentage in existing lighting
    all over the world, switching from fluorescent
    lighting into LED lighting can greatly reduce the global lighting power consumption and greenhouse gas emissions.
    Now let's do some detailed analysis to compare LED and fluorescent lighting, and there is no doubt that LED will defeat
    fluorescent lighting.

    First of all, LED lighting is more energy efficient than fluorescent lighting due to the high efficacy of LEDs.
    LEDs for interior lighting have already broken the efficacy record of 100 lumen per watt, while fluorescent
    lighting only has an efficacy of around 60 lumen per watt.
    LED has a power factor of 0.9, which means
    most of the power is converted into light, but when fluorescent lighting works, a huge amount of power is converted into
    heat which will be dispersed finally. LED lighting consumes only
    30% energy as fluorescent lighting to deliver the same lumen output.

    Secondly, Flexible LED lighting has a much longer lifetime than fluorescent lighting since LED lighting is solid state lighting which more stable and
    reliable. LEDs can last over 50,000 hours which means 17 years under normal use.
    Whereas fluorescent lighting only has a lifetime of around 5,000 hours, which means you have to replace them
    as often. Using LED lighting can greatly save your expenses which are
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    In addition, the light quality of LED down lighting is much better than that of fluorescent lighting.
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    from CFLs!

    When on for hours a day, for a long period of time, fluorescent lighting may have some hot spots due to heat
    it generates, which does not happen to LED lighting. These hotspots cause the rest of the light to become dimmer,
    and quickly results in a dead CFL tube, a perfect
    reason to switch to LED T8 Tubes or T5 tubes, depending
    on the socket size. Fluorescent lighting / CFL pigtails can cause eyestrain, but LED lighting does not as a result of its uniform and unparalleled balanced light output, and does not flicker or emit a low pitched
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    throat / skin if contact is frequent, or daily.

    In contrast, LED lighting is solid state lighting which does not contain any filaments that could break
    (like incandescent) or hazardous materials like CFLs.
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    However, think about the long term energy savings,
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    maintenance costs, and a maintenance main to routinely replace your
    lights.. that is of course, if you aren't using LEDs!

    In my opinion, LED lighting will replace fluorescent lighting since it meets the
    requirements of sustainable development, incandescent lighting, due to energy
    savings and durability, and halogen lighting due to the heat, safety factor, and of course energy usage!
    Replace your money hungry lights at the home, office, hotel,
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    Go green and truly be eco-friendly with LED lighting, and
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    Your law firm logo represents your law firm to the outside world.

    Every seemingly insignificant aspect of it makes an impression on the client.
    Font. Color scheme. Name arrangement. Text size. Spacing.
    Inclusion of a scale or gavel image.

    Looking at your business card and firm logo, your client gets an impression. Your client
    forms an idea in his or her head of what your firm stands for.
    Is your logo modern or traditional? Does it make you look frugal and indifferent, like you made the logo
    yourself in Microsoft Word or does it look like you value your reputation and appearance, and had a professional
    designer create the logo?

    Before approaching a logo designer or creating the logo yourself, there are some very important steps you can take to get a clear picture of what the logo should entail and how it should represent your law firm.

    Tip 1: Look at your competitors

    You don't want your law firm to look like the other law firms in your practice area and location, lest your firm
    be unmemorable to the client. The last thing you want
    to do is confuse the client with what sets your
    firm apart from everyone else. See what you like about their logos.
    Make notes. Try and gauge how their logos make you perceive their law firms.

    Do their logos make the firms appear professional or do they seem
    like the firms are unremarkable? Think about what you like and
    don't like about these firm logos when deciding on how your own logo is going to look.

    Tip 2: Modern or traditional? Decide on a theme

    Do you want your logo to be modern or traditional?

    These are the two main theme options for law firm logos.
    This usually means the difference between serif and sans-serif font.
    What does that mean? Open Microsoft Word or Google
    Docs. Type your law firm name in Times New Roman, Georgia, or Garamond
    font. Then, type your firm name again in either Arial or Helvetica.
    The first three fonts are considered serif fonts because you can see
    they have little lines on the bottom and sides of letters
    like A, B, and C. The sans-serif fonts do not have these lines.
    Serif fonts are associated with newspapers, considered more traditional fonts.
    Sans-serif fonts are associated with Internet content and
    are considered modern. Do you want your law firm to have the appearance of a traditional, storied practice or do you want it to appear sleek,
    adaptive, and modern? The choice is yours.

    Tip 3: Choose a Font

    Now that we've decided whether to go serif or sans-serif, we need
    to choose which font is going to represent the firm.
    First thing's first, it should be noted that you should NOT use a commonly used font.

    Arial, Helvetica, Times New Roman. People see these fonts every day.
    Whether they recognize them immediately as Arial, Helvetica,
    or Times New Roman, people know these fonts. They see Times New Roman while reading the newspaper.
    They see Helvetica when getting on the subway. They see Arial while reading websites.
    These fonts do not make an impression anymore.

    There are many sites where you can download fonts for free.
    Google has a directory of free fonts, most of which you're
    guaranteed to not have come across. Take a look around. Use the Google
    Font tool to test out your law firm name in different fonts and compare them side by

    One last tip on choosing a font: Don't be indecisive. While two or three fonts may look similar to you, your clients will never know the difference when you
    choose a font for your law firm logo. They will never know that it was down to
    three similar fonts. The client will likely not be influenced any differently by similar looking fonts.
    You may want to ask someone else for their opinion on two or three fonts, but make a choice and
    stick with it.

    Tip 4: Choose your colors

    Online you can find many color wheel tools useful to help web designers choose color schemes.

    Click on a primary color and they will suggest complementary colors.
    Just make sure that you use a color selection helping tool.
    Otherwise, you may end up picking two colors that just don't work together.

    When picking colors try avoiding those of a law firm in your practice area and
    region. You want to make sure you stand apart in the mind
    of the client. If you think every color combination has
    been taken by the firms in your region, just ensure that your logo look different to distinguish you from your competitors.

    Tip 5: Images or No Images?

    Often a law firm logo entails an arrangement of the
    names of the partners. Sometimes it's an abbreviation of those names.
    Other times, the logo includes a tried and true symbol of the legal profession - the
    scales of justice - or a gavel - alongside the partner names.

    Generally, I hate the scales of justice and gavel.
    They've been played out. They're overdone. They're sickening.

    They're unimaginative.

    If you are going to include an image alongside your partner names, why
    not include a memorable image that represents your law firm, conveys professionalism, and
    also originality? You can do this by including an image,
    if you so choose, of the initials of the firm partners' names.
    If the firm is Crane, Poole, and Schmidt, you
    could have a small CPS initialed logo. This is a more modern element
    to law firm logos, differentiates the firm, and also looks professional.
    So, if you are going to include an image, consider shelving the gavel and scales
    for something a bit more contemporary and unique.


    With all of these tips in mind, you're ahead of the game.
    Whether you decide to make a logo yourself or approach logo designers, you know what you want your logo to convey.

    You know the message you want your clients to receive. You know how your competitors look
    and how you're going to look different. Now,
    you can clearly envision what your logo is going to look like without having to
    get wildly different designs from a designer that won't be useful for your firm.

    If you are proficient at Photoshop, I would suggest taking a shot at creating a logo yourself.
    If not, maybe you should consider hiring a logo designer.
    In this crowdsourcing era of Internet technology, logo designs can be incredibly
    inexpensive. There are many sites now like 99designs.com where you can crowdsource your
    logo design, having up to several hundred design mock-ups sent to you by freelance designers, with you choosing and paying
    for your favorite.