Download and print 2019 China-New Zealand Year of Tourism posters and fact sheets here, or find links to useful information. 

Useful links

Learn about the Chinese visitor market

TravellersGet more value from the China visitor market by better meeting the needs of the increasing number of independent Chinese travellers.

Free, easy-to-use webinars and online modules are available that provide insights into the behaviours and preferences of this market. Modules cover various topics, including:

  • insight into the needs and attitudes of independent travellers
  • product development
  • digital and social media
  • accommodation
  • special interest groups.

Watch or download the modules(external link) 

China Toolkit

The China Toolkit website is designed to inform your business about the Chinese visitor market and enable you to provide the best possible experience to our Chinese visitors. It is all about helping the visitor sector to develop and deliver experiences that Chinese visitors value and enjoy.

Visit page(external link)

Chinese visitor market statistics

Tourism New Zealand regularly publishes statistics on the Chinese visitor market, including arrival numbers, marketing and trade activity and airline activity.

Visit page(external link)

View infographic - China consumer profile(external link)

New Zealand Tourism Dashboard

The New Zealand Tourism Dashboard is a one-stop shop for tourism statistics. It brings together a range of tourism datasets produced by the Ministry of Business, Innovation and Employment and Statistics New Zealand into one easy-to-use tool.

Visit page(external link)

Approved Destination Status

The Approved Destination Status is an arrangement with the Chinese government that allows Chinese travellers to visit New Zealand in a tour group.

Find out more(external link)

Downloadable resources


CNZYOT poster [PDF, 558 KB]


China-New Zealand Year of Tourism poster

Show your support for the 2019 China-New Zealand Year of Tourism - there are two posters to choose from.

New Year poster image [PDF, 61 KB]


2019 New Year poster

Want to show you're celebrating Chinese New Year on 5 February? Print and hang this poster around your business.


Fact sheets

Catering to Chinese visitors image [PDF, 53 KB]


Catering to Chinese visitors 

Taking special care to cater to Chinese visitors can boost the reputation of your business in this market. We have some tips and tricks for you.


Get digital media working for you image [PDF, 108 KB]


Get digital media working for you

Chinese are prolific users of digital media - using it well can be great for your business.


Mandarin basics image [PDF, 51 KB]


Mandarin - the basics

Small efforts to use Manadrin can go a long way with Chinese visitors. Learn some basic words and phrases.


CNZYOT China infographic [PDF, 291 KB]

China-New Zealand Year of Tourism - infographic

Check out the latest stats on the Chinese visitor market.