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Your event should fit with one or more of the following aims for the Year of Tourism:

  • Align with government and tourism sector objectives for the China visitor market, including to –
    • attract high-value Chinese visitors
    • encourage travel during the shoulder and off-seasons
    • promote travel to less-visited regions and communities, as well as New Zealand’s most iconic destinations
  • Advance people-to-people connections and cross-cultural understanding between New Zealand and China
  • Grow trade and investment opportunities between New Zealand and China.

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If you are planning a campaign, initiative or event that aligns with the 2019 China-New Zealand Year of Tourism, you can apply to use the logo on your promotional material.

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